Good Growth Insights

By The Good Growth Academy

The best original and curated insights to help your organization achieve good sustainable growth, delivered weekly to your inbox.

The best original and curated insights to help your organization achieve good sustainable growth, delivered weekly to your inbox.

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#6・

3 Simple Words to Sustainability

Many leaders would like their organization to be more sustainable. However, the path is not easy and one major challenge is dealing with the short-term demands of investors. In this article, Pooja Khosla, VP Client Development at Entelligent answers the follo…

 
#5・

Sustainability and Technology: How will they change the job of a marketer?

From big brands embracing a "sustainable path" for their product range like Unilever to sustainable fashion brands like Timberland, Patagonia and H&M, it seems consumers have the upper hand on deciding what they want to buy with their wallet.However, the …

 
#4・

New Carbon Labels are coming: How will they affect marketers?

The consumer's pressure on knowing the carbon footprint of a product is getting stronger by the day. Big producers of Fast Moving Consumer Goods (FMCG) are noticing the trend, and they want to get on with it.But is there a sure way to measure it? By now, we k…

 
#3・

Marketing and Ethics: a way for Sustainable Growth?

As I write this, it appears that many countries may finally have a vaccine-led way out of the Covid pandemic. There will, inevitably, therefore, be more focus on the marketing function to help companies capitalize on rising demand levels. However, as marketin…

 
#2・

3 Vital Steps to make the Transition to a Good Growth Company

Summary: Making the transition to a Good Growth Company requires significant change. Yet people often fear and resist change when it is driven by other people. However, there are 3 core steps that will help you make an effective transition. They work because …

 
#1・

What is Good Growth?

It covers all the key concepts around Good Growth and is ESG-compliant.We call it the ‘6P Good Growth Model’ because:a) It covers the key areas of Planet, Principles of Governance, People and Prosperity. These are the four pillars of ESG measurement.b) It als…