Good Growth Insights
By The Good Growth Academy
issues
3 Simple Words to Sustainability
Many leaders would like their organization to be more sustainable. However, the path is not easy and one major challenge is dealing with the short-term demands of investors. In this article, Pooja Khosla, VP Client Development at Entelligent answers the follo…
Sustainability and Technology: How will they change the job of a marketer?
From big brands embracing a "sustainable path" for their product range like Unilever to sustainable fashion brands like Timberland, Patagonia and H&M, it seems consumers have the upper hand on deciding what they want to buy with their wallet.However, the …
New Carbon Labels are coming: How will they affect marketers?
The consumer's pressure on knowing the carbon footprint of a product is getting stronger by the day. Big producers of Fast Moving Consumer Goods (FMCG) are noticing the trend, and they want to get on with it.But is there a sure way to measure it? By now, we k…
Marketing and Ethics: a way for Sustainable Growth?
As I write this, it appears that many countries may finally have a vaccine-led way out of the Covid pandemic. There will, inevitably, therefore, be more focus on the marketing function to help companies capitalize on rising demand levels. However, as marketin…
3 Vital Steps to make the Transition to a Good Growth Company
Summary: Making the transition to a Good Growth Company requires significant change. Yet people often fear and resist change when it is driven by other people. However, there are 3 core steps that will help you make an effective transition. They work because …
What is Good Growth?
It covers all the key concepts around Good Growth and is ESG-compliant.We call it the ‘6P Good Growth Model’ because:a) It covers the key areas of Planet, Principles of Governance, People and Prosperity. These are the four pillars of ESG measurement.b) It als…